STUDIO VOLPI FOR LAINOX Design and communication, complete consulting, total innovation. Studio Volpi has used all its skills in design, engineering and branding in the project for LAINOX, leading the company to an "historical" innovation started from the top level product, passed to the product identity and to communication.

Work phases in five steps:

NEW DESIGN, NEW NAMING LAINOX is a leading producer of professional ovens for medium-high market of the hospitality industry (restaurant , catering and bakery-patisserie). From 2012 the company,part of Ali Group, is committed to design and manufacture its top level product , with unique features. Studio Volpi has accompanied the company in all this way. Thus was born Naboo. The concept was to provide a tool for professional cooking with a 2.0-generation technology : the touch programming panel and the interaction with Cloud are the strengths of Naboo, an oven that allows you to bring the kitchen in the Age of Access . The design proposed by Studio Volpi has reinterpreted shapes, volumes and features to make attractive even an oven with an intensive use, in an environment such as the modern professional kitchens. The name alone says it all: chosen in the futuristic world of science fiction, "Naboo" makes the idea of ​​the whole load of innovation and technology that the product promises.

EXCLUSIVE POSITIONING The process of reviewing of the product identity requested by the company has been so profound that involved the pay off of the brand. Excellence in the kitchen: the starting pay off contained a fascinating promise but generic. Device for cooking: the new pay off makes a promise focused on technology and related advantages. From now on, this will be the LAINOX new approach.

WEB-BASED STRATEGY Since the new product is based on the interaction with the web through Cloud, the website has become an integral part of the communication of the new product. A dedicated URL and a navigation including food-fashion images are the preconditions for presence of Naboo on the web. As a consequence, also the LAINOX corporate website has been subjected to a review of images and contents.

CATALOGUES AND MORE The paper-based communication of Naboo is conceived more as an illustrated book that conveys emotions -technologies as a technical manual. Can a catalog of a professional oven having a mood like this? Studio Volpi says yes. Equally could not miss the advertising campaign in trade magazines.

A GLOBAL EVENT "Host 2013", the International Exhibition of the Hospitality Industry which, besides being the leading market place for the sector, also stands as the unrivalled trend setter for the entire Ho.re.ca world, was the ideal stage for the presentation of the new mood of LAINOX and Naboo . The launch of Naboo in his professional sector was completed by stand, communication, interactive tools and videos, in a space of show cooking and exhibition of the product. Studio Volpi Team