When Bottecchia Cicli decided to buy Graziella's brand they found themselves in front of a huge challenge. Revive the myth related to that name but, at the same time, to develop a project that has to be innovative and able to satisfy (to promise) futuristic contents of mobility and design. Until the end of 50's in fact bicycles have represented a cheap transport for poor people or a sports equipment on which the best riders were fighting for championships. All bicycles until that period were almost similar and, we can say, "normal". Due to "economic boom" Carnielli decided to charge Rinaldo Donizelli, a designer but above all an artist, to invent something absolutely new and, most of all, extremely different from what was on the market. Therefore, the new bicycle has been born with a new "form", never seen before, that has consecrated it as one of more fashion transports of 60's so that soon was defined as the "Brigitte Bardot's Rolls Royce". We must to re-design it remembering the original shape because that was the base to distinguish between GRAZIELLA and it's many copy. We had to design a modern bicycle, futuristic, both in terms of style and possible mobility. Focus of our work was on the chassis that with it's unique shape need to be "modernized" without losing the shape charms that strongly has characterized Graziella. Graziella is a "trasportable" bicycle, then has to be light when in use as well as during transport. The new Graziella has to get on the market with a "good" price then we cannot use expensive materials like carbon or composite fibers, it has to be realized with aluminum. Use of aluminum with modern technologies allow us to have new opportunities in term of mechanical resistance, perceived lightness and possible shapes. We designed a chassis that describes a continuos profile in the space, with section that fits together that starting from rear rack and ending in the headlight draws the sideline of the project. To preserve the identity of original Graziella we maintained unaltered the geometries of the cycling of previous project that define its side view. We made a lot of brainstorming about rear rack. We found ourselves at the crossroads: modify one of the most distinctive shape because the old project no long works today or leave it as it was and look for a new technology solution? We decided to do both. While remaining GRAZIELLA ORIGINALE it has to be appreciated by all, young and old, even by those don't remember the old model because he has not lived the glory of that product. We studied a structure, completely made of printed aluminum. This was the comment to this decision inside the Sudio : "We must risk because Graziella belongs to all today but above all tomorrow. We cannot take the risk that will become something that belong to nostalgics of a past that no more exist". So it was! With the idea to safeguard the link with the past we decided to underline some iconic elements. The bell has made of printed steel to be similar to the original but especially to ring the same "driiiinnnnn". Thanks to aluminum injection, we got the logo embossed on the frame. The headlight has remained fix on chassis. The central hub was a strong characteristic element so that it has "created" a category. Graziella's project must be based on suppleness of frame. Have been studied technical solutions, have been used material and components that would allow to reduce the weight looking to portability while maintaing the manouverability. All this wisdoms have permitted us to design (why not, re-invent) a product that can be at the same time evocative, contemporary and futuristic. A product which we hope can enter in history of design like its previous version.