È LA VITA CHE TI PORTA
Dierre
DIERRE: è LA VITA CHE TI PORTA
Studio Volpi signs the new communication campaign for Dierre.
Dierre, an Italian brand leader in innovation in the sectors of armored doors, internal doors and security closures, founded in 1975 by Alessandro and Vincenzo De Robertis, was looking for a creative agency that could give new life to its brand.
"We found in Studio Volpi not only creativity," emphasizes Laura De Robertis, marketing director of Dierre, "but also the ability to interpret the symbolic universe of doors in an empathetic way.
A DOORWAY TO EMOTION
The goal was to create a memorable campaign that transcended the traditional perception of doors as simple safety devices and positioned them as emotional and symbolic elements that represent the paths and stages of life.
With this approach we aimed to create a campaign that not only highlighted the technical aspects of doors, but also the positive impact they have on people's lives.
The fundamental concept was therefore to represent the door as a portal to the various stages of life. The slogan of the campaign, " é la vita che ti porta” (It's life that takes you), encapsulated the idea that every door could open up new possibilities, new experiences and new chapters of life.
The images and the narrative were therefore created to evoke a sense of emotional connection between people and their homes.
THE SOUL OF A BRAND
The message focused on the personality and heart of the brand, underlining the credibility and leadership that Dierre has built over the years.
By highlighting the company’s commitment to quality, innovation and customer satisfaction, we aimed to position Dierre as the preferred choice for consumers.
The campaign was a resounding success, significantly increasing awareness and visibility of the Dierre brand. By positioning the company as a more emotional and human brand, we promoted a deeper connection with consumers. This improved brand perception ultimately led to a significant increase in sales and market share.
A MULTICHANNEL CAMPAIGN
The campaign is On air from October 13th on Mediaset, La7 and Sky channels, the spot directed by Andrea Pecora for the production company Blackball with the strategic-creative direction of Daniele Freuli and Chiara Panci and broadcast in two versions of 15” and 30”, celebrates the next 50 years of DIERRE.
The multi-channel campaign, the first step of the collaboration between the company and Studio Volpi, is also declined in the major national newspapers, in paper version and in digital editions. The photography is by Marco Girolami.
WATCH THE SPOT
This case study demonstrates the power of storytelling and creative thinking in transforming a product into a powerful brand.
Creative agency: STUDIO VOLPI // Head of branding and communication: Manuela Ferrante // Strategic_Creative Direction: Daniele Freuli e Chiara Panci // Copywriter: Vincenzo Celli // Project Manager: Giorgia Burlini // Music: TMB Factory, Roberto Baldi // Voice SPK: Roberto Benfenati // Photo: Marco Girolami // Photography assistants: Marco Meomartini e Rodrigo Lupinetti //Production company: Blackball // Regia: Andrea Pecora // Dop: Sirio Vanelli // Ex. Producer: Federico Salvi // Producer: Sofia Lahmar // Production Manager: Alessandro Maffi // Set Designer: Eugenia Tartarelli // Stylist: Elena Matilde Cavallaro // Editor: Clara Dubau // Colorist: Daniel Pallucca
